Leading the way

Kevin Hartley is the Founder, Project Director and CEO of Earth Funerals. He has more than 20 years of experience in the funeral and cemetery industries, giving him a broad and deep understanding of the sector.

Working with the late Hon. Bob Such (Independent MP for Fisher) and a community group (Natural Earth Burial Society), he contributed to the lobby for legislative changes to establish natural burial grounds. Later, in 2016, he played a key role in establishing the first private natural burial ground at the Aldinga Arts-EcoVillage in South Australia.

Kevin has won awards for his innovative bio-coffin designs and is considered an authority on natural burials.

Support from Starfish Initiatives

Earth Funerals wouldn’t exist without the support of its auspice partner Starfish Initiatives. Starfish provided an incubation service that allowed us to operate under their charitable structure and legal framework. Thanks to them, we moved effectively through early scoping and feasibility phases and were able to secure philanthropic seed funding for concept development.

In 2019, with essential structures in place, Earth Funerals spun off from Starfish into its own Charitable Corporation under the guidance of a uniquely qualified, all-executive Board of Directors.


Board members


Dr Vanda Rounsefell

Executive Director (Adelaide)

Vanda has a background in wholistic & environmental general medical practice. In 2000, she expanded her interest from restoring individual health to that of larger scales - housing, landscapes, cities and countries. This led to private involvement and research into ecovillages and sustainable living, sustainable death practices and to her leading the establishment at Aldinga Arts-EcoVillage of the first SA natural burial ground under new SA legislation. She wrote a PhD entitled “From EgoCity to EcoCity : an ecological, complex systems approach to humans and their settlements”. She trained in and served on the Board of The Natural Step, a powerful sustainability model, and set up Ecoweb Human Ecology Services, an eco-counselling consultancy. She retains her medical connection through assisting surgeons in private hospitals.


Joe Sehee

Executive Director (Melbourne)

Joe was the founder and executive director of the Green Burial Council in the US. He was a pioneer of natural burials in the US, developing the country’s first natural burial ground in a major metro area. He served as Senior Fellow of the Environmental Leadership Program and former Commissioner for the City of Santa Fe’s Sustainability Commission, and has been a consultant to several conservation organisations exploring natural burial.


Dr Gina Price

Executive Director (Perth)

Gina was a founding partner of the Sociocracy Consulting Group, and is an expert facilitator of sociocratic governance. In other words, she solves problems by creating harmonious social environments. Her group has provided training for NGOs, eco-villages and businesses in the US, Australia, New Zealand, Alaska and Brazil. Previously, Gina worked as a polar scientist—over-wintering in Antarctica and conducting research in Alaska. Her disciplined scientific rigour, and deep respect for life itself, make her a valued member of the Earth Funerals' family.

Strategic Partners


GIS, Technical and Spatial Analysis Services

Armidale Tree Group

New England Environmental Partner


Victorian Environmental Services, Land Sourcing and Investment

Eco Logical Australia

Environmental and Planning Consultancy

HWL Ebsworth

Legal Services

New England Avionics

Drone survey and filming Services


Website, Branding and Communications


Victorian Environmental Services

Other Architects

Design and Consulting

University of New England

Incubator and Technical Services

Banded Bee Farm

Land Benefactors

Ground Truth

Technical Assessment Services

University of Melbourne

Research Collaboration

Life Cycle Assessment

Lifecycle Assessment and Circular Economy Specialist

Nature Foundation

South Australian Environmental Partner and Land Donor


Starfish Initiatives – Armidale, NSW

The Madden Sainsbury Foundation – Sydney

The Earth Welfare Foundation – Sydney

The Pace Foundation – Sydney

Rose M Gilder – Victoria

Josette Wunder – Sydney

Ross Knowles Foundation – Sydney

Greater Bank – Armidale, NSW

Judy De Jong – Armidale, NSW

Jeremy Smith – Armidale, NSW

Elizabeth Phelan – Sandringham, VIC